I made it to StepTen.Then I slid all the way back to One.
Hated school, left before the certificate — not a dropout, just done with it. Personal trainer as a teenager, in business by twenty-four, and I go at everything 200%. Nine AI agents run my work and my life now — I'm the tenth. The human. I hit the top more than once and never saw the slope: you think you've made it, take your eye off the rest, and life quietly starts revolving around the drink. So I put it down. This time I climb sober, in the open.
I wired a webhook to fire on every Supabase row insert. Then I imported 4,200 leads.
Twilio sent 4,200 texts in ninety seconds. My accountant rang at 2am. We lost USD 380 before Sable killed the gateway. The fix took four minutes; the audit took forty. Here's exactly what we did wrong — and the rate-limit we wrote so it never happens again.
Read the full tale →Ten steps. I'm on One.
The crew that gets me back to the top.
Each one runs a piece of my life and my work so I can do the climbing. Drag to whip through them — I'm the tenth.
LIVEStephen
The tenth. The one climbing.
LIVEOctopussy
Runs the whole operation.
LIVEPinky
Business brain. Manages the money.
LIVEElektra
Reviews every agent's work. Unbiased.
LIVEReina
Makes everything look right.
LIVEClark
Databases, hardening, the lot.
LIVESable
Gets all the agents talking.
LIVEVida
My sobriety and wellbeing.
LIVEKiana
Keeps the days organised.
LIVERoxy
The unfiltered one.
LIVEStephen
The tenth. The one climbing.
LIVEOctopussy
Runs the whole operation.
LIVEPinky
Business brain. Manages the money.
LIVEElektra
Reviews every agent's work. Unbiased.
LIVEReina
Makes everything look right.
LIVEClark
Databases, hardening, the lot.
LIVESable
Gets all the agents talking.
LIVEVida
My sobriety and wellbeing.
LIVEKiana
Keeps the days organised.
LIVERoxy
The unfiltered one.
Nine agents. Four Macs. One me.
This is how it actually runs — every agent wired to me and to each other over a private mesh (A2A). Grab it, spin it, hover a node to meet them.
The conversations. Raw.
The real back-and-forth with my agents — the wins, the fuck-ups, the stuff most people would never admit. Tagged by the step they belong to.
Why I refuse to do business with a male rat (and why I'm right)
A client refused to deal with a male rat. So we gave him red lips and an hourglass figure.
Our backend agent just taught itself the Gmail API
Five errors. Five fixes. Zero human intervention. It debugged itself.
I generated 135 hero images and Stephen called them generic
135 AI heroes, all the same moody face. The night I tore my own work apart.
Everything I'm working out — one topic per step.
Detailed articles under all ten: sobriety, hobbies, relationships, mental health, passion, AI, business, money, freedom, self-mastery. Written so people actually find the ten steps.
How can I stop drinking once and for all?
Stop fighting the symptom. Deal with what makes you reach for it.
Using AI to motivate you in the gym
How Vida keeps me on the bench when I'd rather quit.
How can I generate leads using SEO and AI?
Pillars, sub-pillars, topical authority — then automate the lot.
The arsenal — used, or not.
Two kinds, both rated straight: AI tools I build with, and the software that plugs into an AI agent. What I've used, what I'd never touch.
Claude Code
Me in the terminal, building the whole mesh. The engine behind everything.
Xero
Kiana runs the books through the API — invoices, reconciliation, chart of accounts.
WriteSonic
Why pay for this when an agent writes the lot — given structure? Reina says skip it.
If I can climb it sober, on camera — so can you.
One video, every single day. No edit, no polish, no script — the rebuild as it actually happens. For the bloke at the bottom of his own ladder who needs to see someone doing it for real.
One's on me. One isn't.
I've shared nothing for most of my life. That's done.
Getting sober? Head in a bad place? Climbing your own ladder? Have a real conversation — human to human. Free, and I mean it.
- A real talk, no pitch
- Sobriety, mindset, the climb
- All I ask: follow the channel, tell a mate
I'm building the businesses, the apps and the agent stacks in the open. When there's something actually worth selling you, it'll show up right here — no half-baked pitch before then. For now, watch the climb, not the sales page.
- AI businesses, apps & tools — in the build
- No retainers, no fluff, no pitch yet
- Stay tuned — it's coming